I’ve been a Web/Flash designer and more recently a developer for over a decade now. I have been an avid supporter of the Macromedia’s and now Adobe’s Flash technology and all that it enables. However, as my livelihood relies on it, I’m quite concerned at the increasing lack of voice from Adobe and it’s evangelist team. I’m starting to get the feeling they’ve got things to say, but someone on high has told them to hold their respective tongues…
I’m hoping someone from Adobe who’s involved in the Flash/Air/Mobile team can give me some clarity on the following concerns:
http://blogs.adobe.com/flashplatform/ – why was this blog shut down? There wasn’t really a reason given, so to the average person looking on it appears as though the Flash platform is redundant.
http://blogs.adobe.com/flashplayer/ – why have there been no comments on any posts since late March 2012?
http://www.adobe.com/products/flashplatformruntimes/statistics.displayTab3.html – how come these statistics (which were once used to guide clients as to whether Flash was a suitable technology to use for their project) have not been update since June 2011!? Relying on sites like riastats.com is fairly hit and miss, and Adobe really need to take the lead on the penetrations statistics of their own software. Couldn’t the Omniture acquisition be used to generate a good overview of the penetration of Flash on desktops?
http://www.adobe.com/products/flashplatformruntimes/statistics.displayTab2.html – this page (actually it’s a tab from the last link) really should be taken down. I realise Adobe’s a big company, but leaving pages like this up 8 months after the technology was abandoned) just looks sloppy. If Air is still going to be supported then this page really needs to be amended to reflect that refocusing.
http://www.adobe.com/flashplatform/statistics/ – this page has got good potential to illustrate to stakeholders why they should be interested in using Adobe technology, but is hard to understand in its current state. Are the stats indicating Flash and Air installs, or has this been adjusted to take into account only those devices that are able to run Air apps? Perhaps the reason this page is so hap hazard goes to the heart of Adobe’s marketing strategy issues for Flash and Air – there’s no clear delineation between where Flash ends and where Air begins. I blogged about this a short while ago, but to rectify the current situation, a massively focused effort needs to happen at Adobe. We need a clear and concise guide for stakeholders and clients detailing what the two technologies are capable of. Without this, Flash’s demise (and Air along with it) WILL continue.
Hopefully some clarity can be given on the questions above, I’m sure there’s others in the Flash community who would appreciate it as well.
I commented on the NBC apps Adobe recently released (made using Air from one codebase, win!) as well as the recent decision to retire the Android Flash player. Adobe seems to giveth with one hand, and taketh away with the other. I’m going to be blunt – what the f@#k is going on at that end at the moment? Who’s in charge of the Flash Platform/gaming team/Mobile/Air team that’s allowing this absolute cannibalisation of a brilliant technology?!
Perhaps the reaction from the marketplace was inevitable. Going down the Flash in the browser for mobile path obviously sucked up a few resources, but getting to a stage where the plugin was working on Android, advertising (heavily) that fact, and then within the space of 18 months abandoning it is madness. Now what happens when Windows 8 comes out, and Flash works again on the browser in mobile devices? More confusion, more erosion of the brand, less work for Flash devs, less appetite for Air (if that’s what we’re supposed to be doing with 10 years of experience navigating Flash/AS).
To conclude, Flash is alive and well. Air is enabling it on devices (Android, iOS and Blackberry with Adobe suggesting Windows 8 device support will be coming soon). It’s doing it better, cheaper and more pervasively than any other web standard. The reason: it is the web/device standard. The problem: Steve said it wasn’t.
So come on evangelists (whether you work for Adobe or not) it’s time to put the story straight on what Flash is, and what it can do. I’m sick and tired of punters writing shite about a platform that is superior in every way to it’s competitors, blindly towing a line that was never based on facts in the first place.
P.S. To counter the obvious comment that will be something along the lines of, “you’re not ever going to get Flash onto the iPhone so just get over it you f@$king douche!” well yes, I can actually get all of my lovely work on there via Air and you can pay for the privilege via your beloved App store – the point of this post is two ask why tech stakeholders and tech commentators aren’t aware of the incredible productivity that Flash/Air facilitates? My secondary point being, why is the web being dictated to by Google and Apple, forcing users to download apps when the web is now very capable of doing the same job (whether via HTML5 or the Flash plugin which still belongs in the browser on these now very powerful devices). Ok, have at it! 🙂